‘Make 2015 the year of the customer’ – ‘Econsultancy’ Blog
Ben Potter says, “It’s that time of year again. Marketers are in reflective mood, looking back on the developments and trends of last year and future gazing into what’s going to be big in 2015.
I’m going to ignore the temptation to get too specific in my predictions for this year and instead focus on just one key trend that I hope to see in 2015.
If pretty much any year from 2008 onwards was labelled ‘the year of mobile’, 2014 was very much about ‘customer experience’ with marketers at the turn of the year proclaiming it to be the most exciting opportunity (with mobile just behind incidentally).
As an aside, customer experience is nothing new, there is just far greater attention being paid to it as a discipline in its own right because in a consumer-led, multi-device world, a seamless and consistent experience is so difficult to deliver”.
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