Peter Kafka says, “Snapchat‘s boosters have long argued the company could be more than just a messaging service: It could also be a platform for media companies to reach the startup’s youthful audience.

Now Snapchat will try to deliver on its promises. Sources say it plans to debut its long-awaited “Discover” feature Tuesday morning.

Discover has been in the works — and reported on extensively — for much of last year. Over that time Snapchat executives have changed its name, prospective launch date and business terms, but the main thrust has remained the same: Snapchat users will be able to skim a selection of multimedia content from publishers including ESPN, CNN, Vice and Warner Music; Snapchat will sell ads against the videos, photos and articles, and share the revenue with the publishers”.

Snapchat’s Content Play Comes into Focus: “Discover” Debuts Tuesday

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