‘Where Will Social Media Users Go In 2016?’ – ‘Business 2 Community’ Article
Bob Hutchins says, “A few weeks ago, we talked about social network demographics of 2014. But what about this year – and the next? Where can we expect to see social media users setting up camp in the coming months? Where will we see them flooding out the exit gates?
A new infographic produced by AdWeek draws off exclusive eMarketer data to break down 2015/2016 social network demographics. The data is reposted in its entirety below.
Social Network Demographics: Key Takeaways
Embedded in these six pie charts is some very valuable information. If you’re not a data-person, we’ve got a few observations of our own for you to chew over. Below, you’ll find my two key takeaways from this chart. Agree? Disagree? Interpret the data a different way? Let’s talk in the comments below!
- Facebook grows and shrinks at opposite ends of the demographic spectrum. In 2016, Facebook will experience the largest percentage share increase in the Ages 65+ demographic. During that same period, eMarketer data suggests that the Ages 18-24 demographic share will decrease slightly“.
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