‘11 good or bad things that may or may not happen in digital marketing in 2015’ – ‘Econsultancy’ Blog

Parry Malm says, “Every year in January we are faced with a litany of predictions for digital marketing. 

Some are interesting, some are right, and some are wrong, and the vast majority are re-stating what’s already happening. Which isn’t courageous or interesting.

In this post, I’m going to bring out my inner soothsayer and make some bold, wild predictions on good or bad things that may or may not happen in 2015.

The fence I’m sitting on comes at no extra cost.

1. Sony will admit The Interview debacle was a massive hoax gone too far

It’s almost too convenient – a silly, fictional movie about a rogue nation comes out, and lo and behold, the distributor, a massive Japanese-American conglomerate, gets hacked. A bunch of ‘sensitive’ information is released (although none of it was that sensitive…)  and a scandal erupts”.

11 good or bad things that may or may not happen in digital marketing in 2015

‘Econsultancy’ Blog