Andrew Broadbent says, “Many popular brands are using activations to build popularity and give the consumer an experience that will make them feel a real personal connection to the company.

What is brand activation?

Have you ever noticed when you go to buy a popular brand’s product, do you ever stop to ask yourself, how did they become so trustworthy and admired?

When a product is first manufactured it is virtually unknown to the general public.

Take Volvo as an example. when the company tried to enter into the US car market in 1962, Americans knew very little about this Swedish car maker”.

Brand activation and its role in driving consumer engagement and awareness

‘Econsultancy’ Blog

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