‘What the Next Generation of Marketers Is Learning in School’ – HubSpot
C. C. Chapman says, “Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. I had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. I decided to focus my energy elsewhere.
Little did I know that I’d have a very successful career in marketing, starting my own agency and working on campaigns for clients as diverse as HBO, American Eagle Outfitters. and The Coca-Cola Company.
Twenty years later, I’m back at Bentley. But this time, I’m an Adjunct Professor, teaching my first class: eMarketing”.
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