‘How digital transformation improved Marie Curie’s marketing strategy’ – ‘Econsultancy’ Blog

Christopher Ratcliff says, “Marie Curie provides care and support for more than 40,000 terminally ill people and their families in the UK each year, therefore it’s vital that the charity is able to provide services across every possible channel both offline and online. 

To achieve this Marie Curie is undertaking a massive digital transformation programme, so it can extend its proposition to offer more services and support.

One of the key strands of this is a marketing automation project, which is transforming the way the charity engages its supporters and generates fundraising revenue.

It has also launched one of its biggest campaigns yet, The Great Daffodil Appeal, aiming to motivate people to collect money for the charity on the high street, and consisting of a multichannel campaign using many digital marketing best practices”.

How digital transformation improved Marie Curie’s marketing strategy

‘Econsultancy’ Blog