‘The Four Pieces for Successful Social Media Marketing’ – ‘Business 2 Community’ Article
Laura Donovan says, “Social Media Marketing is more than just setting up a Facebook Page or Twitter account and posting updates when you have the time. It is also not a forum for the direct sales pitch. It is a powerful tool that when used correctly can create leads and sales for your business.
In order to reap the benefits of Social Media Marketing there are 4 areas that must be considered.
Strategy – Developing a solid strategy or “game plan” is the key to any worthwhile endeavor. And while the ultimate goal may be sales, the using social sites to “pitch” your products will probably backfire. Social Media is not the place for direct sales. A winning strategy generates leads by involving the audience. This requires interesting, well-planned content“.
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