Courtney Eckerle says, “This case study covers an event marketing effort to create an event sponsor guide that came together in 11 days, met a need for the target audience and led greater brand awareness for the company that executed the campaign.

Read on to find out how Loggly — a cloud log management company — was able to leverage its main industry event and help its peers, generating 25 leads for one competitor and driving traffic to Loggly’s website and blog. Why did they do it? And how? Read on to see how this surprising tactic generated over 1,000 leads for Loggly”.

Tradeshow Marketing: Why a SaaS helped competitors generate leads

MarketingSherpa

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