Shannon Byrne says, “Whether everyone is willing to admit it or not, most of us experience that happy fuzzy feeling when someone we respect engages with us on social media. These interactions aren’t only good for your self-confidence, they’re important building blocks when developing a reputation — personally or for your brand.

Although each social-media channel has its own purpose and set of goals tied to it, Twitter is an essential tool for gaining traction when getting your business off the ground due to its ease of access to influencers and ability to identify discussions around topics relevant to you.

If you’re just getting started or are a seasoned tweeter, establishing and maintaining the right balance in terms of content, tone and messaging is essential for building and maintaining an engaged audience“.

5 Ways to Tune Your Twitter Strategy Based on Audience Behavior

‘Entrepreneur’ Blog

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