‘Can retailers bring personalisation from clicks to bricks?’ – ‘Econsultancy’ Blog
Darryl Adie says, “A personalised online shopping experience powered by simple data collection is rapidly becoming a must-have for retailers.
In the past year alone, there was a spike in customer expectations for personalisationacross all shopping channels and it became critical for retailers to innovate in terms of customer experience in order to keep those shoppers engaged.
Recommended products and wish lists have become commonplace online, but can this model of personalisation transfer to bricks-and-mortar?
Clearly, the application of personalisation to the physical world has the potential to be powerful. In fact, a report by Econsultancy and Monetate last year found that 94% of companies agreed that personalisation is “critical to current and future success.””.
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