‘Facebook Is Using Humans To Improve News Feed Quality’ – ‘Marketing Land’ Article
Martin Beck says, “Call them algorithm helpers. Facebook has turned to humans to help improve the News Feed.
The social network has built a team of people to give detailed feedback about their daily interactions with the News Feed, in an effort to learn more about people’s preferences, according on an article by Steven Levy today on Medium.
It’s basically an intense daily focus group, started in August with 30 people in Knoxville, Tenn., and now up to 600 throughout the U.S.. Each person spends four hours a day on the desktop scrolling through and interacting with stories in their News Feed, clicking, sharing, commenting, liking, etc. They then are asked to answer eight questions about each story and a write a paragraph explaining their feelings about the story”.
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