Amanda Hinkle says, “If you’re looking for more ways to reach a targeted set of consumers, but you haven’t paid a lot of attention to Pinterest, now is the time to perk up. The social bookmarking site will be offering advertisers the ability to target consumers with “Promoted Pins” and potentially even couple data in your own database with their algorithm for serving targeted ads on Pinterest.

Let’s review a brief timeline of steps in Pinterest monetizing its business.

  • Fall 2013: Pinterest announces they will be testing Promoted Pins, its first advertising concept. Promoted Pins can be targeted by category or keyword along with the user’s gender, city and device used to access Pinterest.
  • Summer 2014: Pinterest launches the beta program for its first paid ads with a select number of big brands such as Kraft, The Gap and Expedia”.

Pinterest Offering New Advertising Options to Marketers

TopRank Blog

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