‘Real-Time Engagement Etiquette – Avoid Social-Media Mishaps’ – ‘Entrepreneur’ Blog
Jen Gray says, “As trending topics continue to explode on Facebook and Twitter, marketers are increasingly embracing real-time engagement to spread brand awareness and better connect with fans.
But marketers often run the risk of saying too much. In recalling national tragedies like 9/11, for example, big-name brands have jumped on the opportunity to tweet out sentiments and offer special discounts, often leaving a bad taste in people’s mouths.
In a world where communication is a click away, when is it appropriate to contribute to real-time conversation and when should brands remain silent?
While the competition for companies to forge relationships with consumers is fierce, ultimately, a company’s brand is not a person and commenting on certain topics can be read as insincere. While the humans behind the account are empathetic, the brands on display don’t always resonate as such“.
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