Miles Jennings says, “Over the past few years, a lot of attention has been paid to companies’ growing followers and marketing on social-media channels.

But the best kind of engagement involves building a real online community. Online communities that a company curates and grows canhelp it reach influencers, power brand recognition, increase website traffic, receive user feedback and connect with new potential customers.

My company’s LinkedIn Group offers my business, Recruiter.com, a platform for reaching out to professionals, facilitating discussion and communicating with a massive group of people: Started in 2007, the group has more than 650,000 members, with 5,000 of them added just last week. It’s a real-time forum: Every day, my staffers participate in the group by sharing content and moderating discussions with members from around the world“.

7 Strategies for Achieving Phenomenal Online Community Growth

‘Entrepreneur’ Blog

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