‘Digital Ad Benchmarks by Channel and Device Type: 4Q14’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Mobile devices had the highest average click-through rate (CTR) across all digital ad channels in 4Q14, according to a recent report from Marin Software.
The report was based on data from the Marin Global Online Advertising Index, which looks at over $6 billion worth of spend on the Marin platform. The index consists primarily of enterprise-class marketers—larger advertisers and agencies that spend in excess of $1 million annually on paid search, display, social, and mobile.
Search ads had the highest average CTR in 4Q14, with social and display lagging sharply—in-line with how all three channels have performed historically—the analysis found”.
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