David Moth says, “Crafting an effective email subject line is both a skill and an art form.

Most companies are sending out marketing messages several times per week so it needs subtlety and creativity to ensure they don’t become repetitive or annoying.

This requires intimate knowledge of the company’s tone of voice and the target audience, but we can at least try to broadly identify words that help drive clicks, and words to avoid at all costs.

New subject line analysis from Alchemy Worx shows that ‘content’, ‘offer’, ‘benefits’ and ‘premium’ are four of the top five words brands can use to increase the open rate, while ‘Friday’, ‘Monday’ and ‘double’ are three of the worst performing”.

Email subject lines: the best words & emojis to boost open rates

‘Econsultancy’ Blog

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