Martin Beck says, “Twitter today took a step to push its advertising products beyond Twitter, announcing partnerships to syndicate promoted tweets on Flipboard and Yahoo Japan.

With the move, Twitter is hoping to boost its efforts to monetize its latent audience, the millions of people who see tweets on television, mobile apps and other websites. Twitter says tweets received 185 billion impressions off Twitter during the third quarter of 2014, but up to now it didn’t have a way to monetize those impressions.

Twitter senior product director Ameet Ranadive explained in a post on the company’sAdvertising blog:

For the thousands of brands already advertising on Twitter, these new partnerships open a significant opportunity to extend the reach of their message to a larger audience”.

Twitter Will Push Promoted Tweets To Third-Party Apps & Sites

Marketing Land

Sharing is caring