Todd Wasserman says, “There was a close game between the New England Patriots and the Seattle Seahawks on Sunday at the University of Phoenix Stadium. But in other arena, YouTube handily defeatedFacebook — at least in terms of Super Bowl ad views.

Facebook videos, however, got shared five times more than YouTube ads.

YouTube’s official count as of Monday morning was 234 million views on Super Bowl ads that were uploaded to the platform. Facebook declined to offer a comparable figure, but an analysis by Mashable shows YouTube got roughly three times the amount of views — 50.5 million compared to 164 million.

Mashable‘s analysis on Tuesday morning differed from YouTube’s numbers in part because we only looked at YouTube page views from official YouTube accounts; some Super Bowl ads weren’t on official YouTube accounts. We also didn’t consider ads that had been released much earlier, such as Always’ “Like a Girl,” which has more than 54 million views on YouTube but was rolled out last June”.

YouTube trounces Facebook in Super Bowl ad views, but not shares

Mashable
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