Kayla Cobb says, “As all marketing professionals and watchers of “Mad Men” know, marketing is a tricky field. It’s one of the few industries that rely equally on creative ideas that have never been seen before and cold, analytical testing.

But what do you do when you feel stuck in a marketing rut?

Luckily, Steven J. Dubner was there to the rescue. Co-author of the popular Freakonomics book series, which have sold more than 7 million copies worldwide, Dubner is a seasoned pro at looking at seemingly obviously problems from a new angle”.

4 Essential Marketing Insights from Freakonomics Author Stephen J. Dubner

MarketingExperiments Blog

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