‘9 Reasons Email Subscribers Mark a Message ‘Spam’’ – ‘Web Marketing Today’ Article
Pamella Neely says, “Nobody wants to be a spammer. But it’s surprisingly common for otherwise well-meaning marketers to be fuzzy about what’s okay and what’s not okay in email marketing.
It’s also surprising how wide the gap is between the legal definition of spam and a subscriber’s definition. Spam in a legal context is loosely defined as bulk commercial email sent without the permission of the sender. I say “loosely” because there are nearly a dozen different anti-spam acts across the world. Every country defines spam just a shade differently”.
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