‘How to Research Blog Topics: A Step-by-Step Process’ – HubSpot
Will Blunt says, “Conducting research is an essential part of writing quality blog content. To be a credible industry expert, you need facts, stats, figures, and examples at your disposal — all external validation that shows you know your stuff.
But doing research can be very time consuming if you’re not sure what you should be looking for and how to look for it.
In this post I will take you through a four-step process for researching your blog posts. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. Once you fine-tune this process, it shouldn’t take longer than an hour to do research for each blog post”.
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