‘How to Write an Autoresponder Email Series’ – Aweber Blog
Kristen Dunleavy says, “Autoresponder emails (sometimes called autoresponder follow up emails or just follow up emails) have a ton of time-saving and business-growing benefits – and yet 75 percent of businesses aren’t using them. What does that mean for you? Add a follow up series to your email marketing strategy today, and BAM! You’re already ahead of the curve.
Why are follow ups important?
Follow up emails let you schedule an entire series of emails ahead of time for your new subscribers. Unlike broadcast emails, which are one-time emails with time-sensitive content (think emails promoting holiday sales or weekly newsletter updates), the content in a follow up series is evergreen. That means you can send a follow up series to any new subscriber at any time of the year”.
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