‘4 Tips from Jonah Berger on Taking Content Marketing Viral’ – MarketingSherpa Blog
Courtney Eckerle says, “We all see things go viral on the Web or certain products that suddenly take off. It begs the question: Why do some things get talked about more than others?
“And how by understanding that science can companies and organizations and individuals get their stuff to catch on?” said Jonah Berger, Associate Marketing Professor at the Wharton School at the University of Pennsylvania, during our phone interview.
Jonah, who will be a keynote speaker at Email Summit 2015, has studied how products are used and why behaviors catch on. His book,Contagious: Why Things Catch On, was a New York Times and Wall Street Journal bestseller on the topic.
Companies can get stuck in an “advertising” mindset, he said, and see that as the only way to communicate with consumers”.
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