‘6 Email-Marketing Techniques That Boost Click-Through Rates’ – ‘Entrepreneur’ Blog
Entrepreneur team says, “Email marketing is a tough sell for any company. Consumers are used to glazing over as they read through their email for the day, and only the most interesting or useful emails will be opened before they are deleted. Even if an email is opened, getting readers to click is another challenge. These six email marketing techniques are aimed at enticing readers to click through while encouraging them to share information for a greater return on your advertising investment.
1. Appeal to the reader without getting faux personal.
Readers who see their name or email address plugged into the subject line or greeting in an email tend to feel more uncomfortable about the personalization than anything. Getting too comfortable with your potential customer too soon is not recommended, but it is possible to appeal to a personal aspect of the customer’s life without addressing the recipient specifically“.
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