Danny Sullivan says, “Don’t understand why anyone uses Snapchat or how marketers can tap into it? I was with you until about two weeks ago. But the recent launch of Snapchat Discover is causing many to take another look. Here’s my guide to using the social network, in particular the “Stories” feature, and why it might be worth your time.

Snapchat’s “One-To-Many” Change

I am not a Snapchat expert. That’s because at nearly 50 years old, I’m neither a teenager nor millennial. I’m not in the 13-24 age group that makes up about half of Snapchat’s estimated 100 to 200 million users. I’ve had no interest in using it to send quick snap messages to friends and family.

All that changed about two weeks ago, when Snapchat Discover launched. Discover allows brands to have a permanent place on the service for the first time. If there’s one thing I do know, it’s that whenever a growing social network gets formal with brands, the opportunities begin to skyrocket soon after”.

A Marketer’s Guide To Snapchat & How Brands Can Build Followers Through “Stories”

Marketing Land

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