Christopher Lester says, “In marketing, we’re on a constant quest to connect with new prospects, new customers, and new email subscribers. So cultivating a high-performing email contact list should be a top priority for all marketing professionals, no matter what their core business.

Why? Well, the average email list churns about 30% every year. A successful email marketing strategy should include a whole slew of activities to keep that list lively and growing.

Here are four easy steps to help build your list—and boost your business.

1. Make it insanely easy to join your mailing list

Journalists are taught to make the most important details of a news story prominent and easy to find; in fundraising, development pros learn to lead with their ask, followed by supporting facts to establish need. Marketers should follow the same model when presenting an email signup form on their website”.

Four Ways to Attract New Email Subscribers and Grow a Better List

MarketingProfs

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