‘The Mistakes Digital Marketers Make and How to Fix Them’ – ‘Entrepreneur’ Blog
Dan Newman says, “Digital marketing is a mix of intuition, hard work and a willingness to listen to what is being said about your brand. If these points are not given the right amount of attention at the right time, even the most perfect marketing campaigns can still fail to hit the mark. Out of all of these factors, the last one, listening to what is being said about your brand, is particularly important in designing effective marketing strategies. What exactly are you listening for? Metrics.
But too often, the data is put on the backburner and instead CEOs and executives spend too much time and resources perfecting a post or infographic (sometimes doing up to 40 different revisions). Stop doing this“.
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