‘10 Ways to Design An Effective Pricing Page’ – ‘Website Magazine’ Article
Milad Oskouie says, “If you run a software-as-a-service (SaaS) business, or you only have one product to sell, then you probably have one single, dedicated pricing page.
Here’s how to make sure your pricing page is effective:
1. Keep It Simple, Stupid
Let’s start with some basic truths. People don’t go to the Web to read. When they are presented with something to read on the Web, they skim. If it’s too complicated to figure out, they skip. If they skip too much, they give up.
It makes sense to keep your pricing model simple, so when you start to build your pricing page, you need to make it as easy to understand as possible, and so drive conversions”.
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