’14 Project Management Tools for Marketing Agencies’ – HubSpot
Jami Oetting says, “Projects don’t always go as planned.
You can perfectly outline the tasks, major milestones, and timeline for each project, but in the end, things happen: clients don’t send the information you need, a key employee walks out the door, a technical issue pops up that requires you to rethink the approach.
This can spiral out of control when everyone is simply referring to a color-coded spreadsheet and replying to a confusing email thread.
That’s why so many agencies invest in project management software. They need an easy-to-use interface to track timelines, tasks, time, and budgets. They need something people will actually want to use, which is no easy feat”.
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