‘Facebook introduces ‘Relevance Score’ for ads’ – ‘Mashable’
Todd Wasserman says, “In another effort to refine and improve ads that users see in their Facebook News Feeds, the company introduced a Relevance Score for ads this week.
The scores, which are based on a scale of 1 to 10, measures how well the ad will perform for its targeted audiences. The numbers are a reflection of the ratio of positive to negative interactions. Facebook said those interactions vary, but they are mostly determined by the ad’s objectives and may include video views and conversions.
The new measurement is not used for ads with guaranteed delivery — those bought through reach and frequency. “Relevance score has a smaller impact on cost and delivery in brand awareness campaigns, since those ads are optimized for reaching people, rather than driving a specific action like installs,” Facebook explained in a blog post“.
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