Martin Beck says, “Pinterest, already the most commercial of major social networks, is planning to introduce a “Buy” button as soon as this year, according to a report by Re/code today.

Citing multiple anonymous sources, the Re/code story says the button could be rolled out as soon as three to six months and would likely start as a limited test. One of the sources cautioned that Pinterest might wait longer to launch.

Whatever the timeframe, the apparent plan is no surprise. Both Twitter and Facebookare experimenting with Buy buttons of their own, but Pinterest has long been seen as the social network with the most potential to drive e-commerce. It’s large community of Pinners use the network to bookmark recipes, shoes, clothing, furniture and other products they might want to buy.

Pinterest has said that two-thirds of its content — which it last reported in April as more than 30 billion pins — comes from businesses. Businesses with e-commerce sites can currently use Pinterest’s Rich Pin feature to automatically pull in pricing and availability information, but customers must click or tap through to those sites to make purchases”.

Report: Pinterest Is Working On A “Buy” Button

Marketing Land

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