Bernadette Coleman says, “It may come as a surprise to you to read that companies are still using press releases as a tool in their SEO campaigns. Many SEOs believe the notion of press releases having any direct impact on ranking is dated.

With press releases still occupying a portion of the SEO budget in many marketing models, it begs the question: Is there any value in publishing press releases for SEO purposes? We still publish them at Advice Interactive Group, but sparingly. (See here)

1. Don’t Publish Press Releases to Be Publishing 

The biggest pitfall for companies who use press releases as part of their marketing strategy is that they issue them too frequently, even when they have very little to say. By publishing a new story every time one of your offices gets a new coat of paint, you are flooding websites with useless content that no one will read“.

What You Need to Know About Publishing Press Releases for SEO

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