Cara Olson says, “We are already well into 2015, but many marketers are still refining their plans for the year. I’m beginning to hear several common themes emerge among email experts as they evaluate the year’s priorities.

Looking back, for many, 2014 was the year of creating more triggers (and optimizing existing triggers) to increase the share of volume and revenue that triggered campaigns represent.

While that should be a continued focus, especially if any of those 2014 projects have lingered into 2015, here are some additional priorities to consider as part of your plan.

1. More Real-Time Content

An average email’s life is very short. Within 48 hours most subscribers that are going to open and click already have. There are a few stragglers that will trickle in over the next few days, and the occasional person will open and click on an email sent weeks or months ago, but for the most part the biggest impact of an email is seen immediately after it has been delivered”.

5 Priorities For Email Marketing In 2015

Marketing Land

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