Melissa Cohen says, “Disclaimer: the headline on this article promises you 11 steps to launch a startup. It does not promise you 11 easy steps or 11 simple steps or 11 anyone-could-do-it-before-breakfast-without-breaking-a-sweat steps.

Launching a startup is difficult—there’s no way around that.

In the best of markets, 75% of venture-backed firms fail to deliver returns on their investments, according to 2012 research from Harvard Senior Lecturer Shikhar Ghosh.

Today, VC firms are debating whether that grim statistic might be exacerbated by a forthcoming tech bubble. Nevertheless, many entrepreneurs decide to launch companies every year.

If you’re determined to join their ranks, here’s what you need to know about how to launch your business so it lasts”.

A Marketer’s View: An 11-Step Plan for Launching Your Startup

MarketingProfs

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