‘Buffer Upgrades Analytics To Help You Sort Out Social’ – ‘Marketing Land’ Article
Martin Beck says, “Sometimes, you just want simple answers to simple questions. What’s working with my social media efforts? What isn’t?
Buffer, the popular social media scheduling tool, upgraded its analytics tool this week to give marketers a handy way to quickly assess the health of their social efforts. Buffer analytics is available to people who pay for “Awesome” ($10 a month) or Business (starting at $50 a month) accounts.
New in this upgrade is the ability to sort posts in the four supported networks — Twitter, Facebook, LinkedIn and Google+ pages — by popularity. Twitter analytics, for instance, can be sorted by most clicked, most retweets, most favorites, most replies and highest reach”.
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