’18 of the Best Email Subject Lines You’ve Ever Read’ – HubSpot
Ginny Soskey says, “I’d venture a guess you get tons of emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to friends’ parties, and maybe even a few emails from your mom. That’s a lot to sift through, never mind actually open.
So what makes you want to take that extra step to actually open an email? Often, it’s the subject line. After all, it’s your very first impression of the email — and from it, you’ll do your best to judge the content on the inside.
I always ask myself one question before opening an email: Will opening this email be a waste of time? Typically, the answer to this question is based entirely on the effectiveness of the subject line. Granted, there are other elements of an email that make me want to open it — a familiar sender name, for example — but 9 times out of 10, the subject line is the determining factor”.
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