‘Five mistakes marketers make when using social proof’ – ‘Econsultancy’ Blog
Jacob McMillen says, “Social proof can boost your conversion rate, but it can also work against you.
These five mistakes will eliminate the benefits of using social proof, and one of them could completely destroy your business.
One of the most powerful ways to increase conversions on your landing pages is through social proof.
Research shows that people are highly influenced by what others are doing. They will try out a restaurant if it always seems to be full and will purchase a product if it has been recommended by a trusted community.
People are especially likely to rely on social proof when they are undecided, and in the online business world, where anyone can publish a website, trust is hard to come by. Web marketers can use the wisdom of the crowd to increase conversion rates by demonstrating to potential customers that their products are being used frequently by fellow consumers”.
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