‘Five tips for picking the right social analytics tool’ – ‘Econsultancy’ Blog
Sam Oakley says, “If you want a social analytics tool to add value to your business, you have to buy it right.
Check out these five pointers for doing just that.
When it comes to integrating a new analytics tool, simply having a smart team and a good strategy doesn’t mean (or at least in our experience doesn’t correlate with) successful adoption by the wider stakeholder group.
Most people are balancing conflicting priorities. They are busy, they don’t want changes imposed on them that require time for re-adjustment, and they resent the implication that some new tool is being made available because they were in some way underachieving. Let’s call these re-active factors”.
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