Ian Harris says, “Find out why now is the perfect time to start programmatic display advertising.

Now is a great time to start programmatic display advertising for three reasons:

  1. Few companies are doing it, so competition is nowhere near as fierce as other forms of online advertising.
  2. Those that grasp the potential are doing very well indeed. Many of those doing it are not doing it properly; some companies simply buy media through Real-Time Bidding (RTB) platforms, without taking advantage of the optimisations available.
  3. By finding an agency with transparent fee structures, you will be up to 90% better off than your competition before you even pass go. Many agencies are charging ludicrous fees, so find yours carefully”.

Programmatic display advertising: How to get started and what to expect

‘Econsultancy’ Blog

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