Martin Beck says, “Remember when the best way reach fans on Facebook was with photos? Those days are done.

In a major reversal, photo posts are now the worst performing of all posts by Facebook brand pages, according to new data from social media analytics company Socialbakers. Photo posts are half as likely to be seen as videos, the new king of engagement on the Facebook platform.

Looking at more than 670,000 posts by 4,445 brand pages (not including celebrity, entertainment or media pages) between October 2014 and February 2015, Socialbakersfound that video posts had organic reach of 8.71%, meaning an average of nearly nine fans out of 100 see such posts. The reach was only 3.73% for photo posts, well below the results for text-only statuses (5.77%) and link posts (5.29%).

Although drastic, the flip-flop shouldn’t come as a complete surprise. Facebook has been making a huge video push since last June“.

Reversal Of Facebook: Photo Posts Now Drive Lowest Organic Reach

Marketing Land

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