‘SEO Marketing: Adding value without risking search rank’ – ‘MarketingExperiments’ Blog
Sam Carulso says, “It’s common knowledge that search engine optimization (SEO) often plays a major role in how companies group their key terms, whether they be in the headline or in the bottom of a page.
This practice can also lead some companies to avoid testing certain areas of their site in order to maintain page rank.
However, there is one area where company value can easily utilized without risking online ranking. Here’s a recent experiment where we tested one minor change in an SEO headline and achieved a significant lift in conversion.
The MECLABS’ Research Partner wanted to concentrate on headline testing for one of their high-ranking SEO pages but had a few stipulations on how the headline copy could be laid out.
To avoid any ranking pitfalls, we went over various value points for the Research Partner to find the best way to incorporate value without damaging any SEO rankings if any treatment were to outperform the control”.
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