Ginny Marvin says, “No secret here: Digital ad-driven companies that rose up in the world when desktops ruled have been forced to re-orient themselves while fending off (or scooping up) the nimble competition springing up from the “mobile first” ethos.

Some have managed the shift and articulated the mobile impact on their businesses better than others. But, no other company has made an art of talking-not-talking about mobile like Google.

For 13 straight quarters, Google’s aggregate average cost-per-click has been declining year-over-year. For 13 straight quarters, analysts ask about mobile and the impact it’s having on Google’s advertising business. For 13 quarters, Google has given increasingly oblique (and at times borderline obfuscated) responses to those questions”.

Why Won’t Google Talk About Mobile Like Everyone Else?

Marketing Land

Sharing is caring