‘4 SEO Tactics to Embrace in 2015’ – HubSpot
Martin Link says, “Remember when the meta keyword tag was popular? Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)?
Welcome to 2015, where the world of search is a completely different game. In fact, in 2015 you need to check site pages to be certain keywords aren’t overused in key elements. So why are so many SEOs still recommending that webpages include the “targeted keyword” in the URL, title, headings, and corpus? Can you say penalty risk?
We can touch on a hundred different SEO strategies do improve your website, but below are 4 ways a beginner can start improving their site.
Hummingbird Made SEO Much Easier
Search engines no longer value pages filled with targeted keywords. Google’s Hummingbird algorithm drove a final nail into the keyword coffin. With Hummingbird, Google proved that they now understand what your page is about; they know the topic of the page, how unique the content is, and how well it’s written”.
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