‘6 Email Personalization Techniques That Go Beyond a Name’ – ‘Entrepreneur’ Blog
Emma O’Neill says, “We are living in the era of personalization.
We have an abundance of data at our fingertips, but we don’t always make the most of the opportunity it provides.
Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That is a shockingly low figure.
So, why are we failing to use personalization in our marketing strategies?
It certainly isn’t because of ignorance of the benefits. Marketers seem to be aware of the value, as 94% of companies say that personalization is critical to current and future success“.
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