‘What Will Come Of Recent Content Marketing Deals’ – Forrester
Ryan Skinner says, “Last year we announced in our report about tools and technology for content marketing that:
Marketers must mix service providers and software solutions to serve their needs . . . vendors bifurcate into service partners and software solutions.
Increasingly, we’re seeing those two camps – the service providers, usually agencies, and software tools – merge in the market. Last year, WPP took a small, strategic stake in Percolate to “strengthen its capabilities in fast-growing sectors.” Then, yesterday, Havas Media announced a strategic partnershipwith Newscred thus:
NewsCred’s cloud-based software, combined with Havas Media Group’s expertise and data analytics, gives clients access to an unrivalled and fully integrated management tool covering the complete content marketing value chain across all platforms: from content strategy and planning to production and validation through to content curation and publication.
I spoke with Newscred’s CEO, Shafqat Islam, to cut through some of the jargon and tell me what this means”.
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