Martin Beck says, “In the three weeks since Twitter announced the rollout of native video, we’ve been on the lookout for brands and businesses making use of the new feature. So far we’ve come up mostly empty.

Brands appear to be taking a wait and see approach. Or perhaps, they are satisfied with the other ways to introduce motion into their Twitter feeds, animated GIFs, six-second Vine videos, Twitter video cards and, for major advertisers and publishing partners, native video posted through the paid Amplify product.

Whatever the reasons, we’ve only found one major brand using new native video the platform: Tide, which has posted a handful of clips from New York Fashion Week. Here’s one from a NYFW runway”.

There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video

Marketing Land

Sharing is caring