‘Get Insights on Visual Social Content’ – ‘Website Magazine’ Article
Allison Howen says, “Visual marketing automation company Chute has unveiled a new solution that helps companies tap into real-time insights from consumer photos and videos shared on Twitter and Instagram.
The solution, dubbed Chute Insights, aims to help marketers learn more about their customers, band, industry and competitors. With Chute Insights marketers have the ability to filter their view to examine data such as sentiment, purchase intent, geography and emerging trends. Marketers can also search by keywords and people through the solution.
“Marketers face the constant challenge of delivering meaningful, authentic content every day,” said Ranvir Gujral, co-founder and CEO of Chute. “There is no better way to create on-target messaging than to tap into the conversations consumers are already having about your brand, use the insights garnered to develop appropriate content and messaging”.
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