‘6 Small Business Online Marketing Tools’ – ‘Web Marketing Today’ Article
Paul Chaney says, “Marketing is one of the many tasks small business owners tackle every day.
According to a survey by Constant Contact, an email service provider, small businesses spend an average of 33 hours per week managing marketing activities that include search engine optimization, email, and social media.
With everything there is to do, finding tools to help save on the time investment is certainly worthwhile. Here are six worth considering.
1. Moz Local
Moz Local creates and maintains business listings on websites, mobile applications, and directories that factor most into local search engine results.
Search engines and location-based mobile apps rely on data from five main aggregators to provide results: Infogroup, Neustar, Localeze, Factual, and Foursquare.
If your business information is incorrect or inconsistent on these data sources, your listing may not appear in search results. Since most people use Google or another search engine to find local information, failure to show up could have a detrimental effect on your business”.
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