‘How Marketers Can Drive Seasonal Sales With Intent Data’ – ‘Marketing Land’ Article
James Green says, “Each year, marketers look forward to seasonal promotions to drive a spike in sales.
Prior to each event — whether it’s the Super Bowl, Mother’s Day or Back-to-School (BTS) — search and site activity send strong signals of buying intent, which is critical to new customer acquisition and retention.
Understanding how, when and where your customers are searching around seasonal events can trigger phenomenal results and put marketers at a clear advantage.
Be On Time
Timing is everything when it comes to getting in front of your audience.
In a survey from comScore, 39% of respondents claim to search and buy online, while 21% search in-store and buy in-store, and 13% search online and buy in-store”.
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